What exactly is "Click to Pay" and is it worth adding?
I keep seeing the "Click to Pay" logo on various high-end websites lately. Is this just another fancy button, or does it actually help with sales? I’m looking for something that makes the guest checkout experience faster for people who don't want to create an account on my store.
9 Views
Click to Pay is actually a great industry standard that simplifies checkout by remembering the user’s cards across different websites. It’s worth checking out the details at https://www.fenige.com/products/click-to-pay. It works like a digital wallet but is built directly into the card networks like Visa and Mastercard. It’s perfect for guest checkouts because it securely auto-fills the payment info for the user. It definitely reduces abandoned carts because it removes the "where is my credit card?" step from the process.